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Configure campaign sending settings

Campaign settings control when messages can be sent and when a lead should stop receiving further steps.

  1. Set the schedule

    Choose the timezone, sending days, sending hours, and daily campaign limit that fit the audience you are contacting.

  2. Set a natural send delay

    Use the delay range to spread sends through the sending window instead of sending a batch at one exact time.

  3. Choose the send priority

    Decide which emails get the daily limit first when both new leads and follow-ups are waiting. Prioritize follow-ups, the default, keeps replies landing in threads people are already reading and gives new leads whatever the limit has left. Prioritize new leads reverses that, and will push follow-ups further out if you keep adding leads faster than the limit can send them. Either way the kind with nothing waiting gives up its place, so a campaign with no follow-ups due still sends new leads at its full limit.

  4. Review stop rules

    Keep stop-on-reply, stop-on-bounce, and stop-on-unsubscribe enabled unless you have a deliberate reason not to.

  5. Choose the recipient format

    Use Recipient name in To field when you want a display name with the address. Turn it off to send to the address alone.